That hair! That voice! That sense of style! I am completely taken with Florence Welch (of Florence and The Machine). She is the epitome of vintage rocker fashion! She wears clothing that looks like she raided her great aunt’s closet but somehow doesn’t look like she’s trying and never looks like she’s wearing a costume.
Florence’s inspiration comes from an unlikely source: “My fashion icon is my old English teacher. She used to come to school in crushed-velvet gowns like a medieval maiden. I’m also attracted to doomed romantic heroines, like Tennyson’s The Lady of Shallot.” I definitely have taken a few cues from Florence! Flowy fabrics, bold accessories, vintage cuts, and a mostly neutral palette that’s anything but boring…her sense of style is definitely one to pay attention to!
Going West is a style/fashion blog by Jennie Lodge in San Francisco, California. Going West originally started as a personal blog of Jennie’s, and later transitioned into a digital record of her fabulous style and outfits! She is a trendsetter with an eye for fashion, and she was kind enough to share with Glamonomics, a little bit about her personal style!
1. How would you describe your style?
I would describe my personal style as very simple, yet it defines me. I’ll incorporate classics, trends, and statements, but I do it in a more subdued way. I think I’ll always have a rock and roll influence, but I am noticing the California aesthetic creeping in.
2. Who is your celebrity style icon?
I’ll always love Kate Moss. I’m a fan of classic rock and glam rock, and I think she takes these styles and menswear, simplifies them yet makes a statement. She’s edgy yet classic.
3. Favorite places to shop?
I love to go thrifting when I visit my hometown in Iowa. But here in SF, I like to shop at Wasteland, Mira Mira, Crossroads Trading Co, and the usual Union Square spots: Aritzia, H&M, Zara, and Forever21. Sometimes I will give into online shopping impulses…
4. The one fashion item you can’t live with out
I can’t live without a leather jacket. I can wear anything, but it’s not “me” until I put a leather jacket over it. It’s always the finishing touch.